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Essays on execution
Honest, practical writing about 12-week planning — the method, the tools, and what actually happens in week four.
· 8 min read
The 12 Rules of the 12 Week Year (and the 3 Most People Break)
The 12 Week Year runs on a small set of non-negotiable rules. Most people know them. Most people break three of them within the first cycle. Here are all 12 rules, why the three matter most, and what to do when you catch yourself breaking them.
Read the essay· 9 min read
Does the 12 Week Year Actually Work? An Honest Assessment
The 12 Week Year promises you can achieve more in 12 weeks than most people do in 12 months. But does it actually work? Here's what the evidence says, who it helps, who it frustrates, and where the system breaks down.
Read the essay· 10 min read
12 Week Year Examples: 5 Real Plans for Different Goals
Five complete 12 Week Year plans you can study and steal: a SaaS founder growing revenue, a sales rep chasing quota, a runner training for a half-marathon, a writer finishing a book draft, and a freelancer escaping feast-or-famine. Each includes a vision statement, goals with lag measures, weekly tactics, and what a good scoring week looks like.
Read the essay· 10 min read
How to Run the 12 Week Year in Notion (and When to Stop)
A complete, copy-able 12 Week Year setup in Notion — three databases, working score formulas, a weekly review template — plus an honest accounting of where Notion helps and where it quietly kills the system.
Read the essay· 9 min read
The 12 Week Year, Summarized: The Complete System in 10 Minutes
The complete argument of The 12 Week Year in one read: why annual planning fails, the five disciplines and three principles, how the system actually runs week to week — and what the book leaves underspecified.
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