12-Week / 90-Day Plan Template
The classic quarter-as-a-year plan: two or three goals that actually matter, weekly tactics for each, and a scorecard that tells you every Friday whether you executed. For anyone who read the book — or just wants a quarter that counts.
Grow revenue to $30k MRR
Lag measure: $30k MRR by week 12
- Ship one customer-facing improvementWeekly
- Make 10 outreach touchesDaily, Mon–Fri
- Hold 3 discovery or demo callsWeekly
- Publish one piece of contentWeekly
Run 12 weeks at ≥85% execution
Lag measure: 10 of 12 weeks scored ≥85%
- Weekly review + plan next weekFriday
- Score the week and log blockersFriday
- Block 3 hours of deep workDaily
The 12 weeks
Score 85%+ to stay on track. Try ticking a tactic ↑
↑ This preview is live — tick tactics and watch the score.
Most annual plans are dead by February because a year gives you permission to defer. A 12-week plan removes that permission: twelve weeks is long enough to achieve something meaningful and short enough that every single week is visibly load-bearing.
This template is structured the way The 12 Week Year by Brian P. Moran and Michael Lennington prescribes: a small number of goals (never more than three), each broken into specific weekly tactics, and a weekly execution score — the percentage of tactics you actually completed. Score 85% or better most weeks and the goals take care of themselves.
The preview below is live. Tick tactics and watch the score respond — that feedback loop is the whole system.
What's inside this template
Two goals, not seven
The template ships with two goal slots on purpose. The most common failure mode in 12-week planning is carrying an annual plan's ambition into a quarter — five goals means none of them get the weekly attention that makes this system work. Pick the one outcome that would make the quarter a win, add at most one supporting goal, and park everything else. In Pilot the backlog is one click away, so 'parked' never means 'lost'.
Tactics you can score on Friday
Every tactic in this template passes the Friday test: at the end of the week you can answer 'did I do it?' with yes or no. 'Improve outreach' fails the test; 'make 10 outreach touches a day' passes. Frequency-based tactics (the 5/week counters in the preview) are the workhorse — they turn intentions into lead measures you control completely.
The scorecard is the product
The weekly execution score — completed tactics ÷ planned tactics — is the one number this template exists to produce. The 12 Week Year's benchmark is 85%: below that, results become unpredictable; above it, they compound. The template renders the score after every week so a bad week is a signal you catch in days, not a quarter-end autopsy.
Week 13 is part of the plan
The template ends with a built-in 13th week: review the quarter, take the win, and plan the next 12 weeks while the lessons are fresh. Most people skip this and lose two weeks of momentum between quarters — the 13th week is how consecutive quarters chain into a genuinely better year.
How to use it
- 1
Set your 12-week goals
Choose 1–3 outcomes for the next 12 weeks. Each needs a measurable lag measure — a number that will be true or false on the last day.
- 2
Write weekly tactics for each goal
For each goal, list the 3–5 recurring actions that produce it. Each tactic must be binary-checkable at the end of a week.
- 3
Run your week from the scorecard
Each week, work from the tactic list — not your inbox. Check tactics off as you complete them.
- 4
Score every Friday
Your weekly execution score is completed ÷ planned tactics. 85%+ means on track. Log what blocked anything you missed.
- 5
Review weekly, reset at week 13
Hold a 15-minute weekly review (or a WAM with your accountability partner). After week 12, use the 13th week to review the quarter and plan the next one.
Ready to run it? The template opens pre-filled in Pilot's free tier.
Use this template — freeFrequently asked questions
No. Pilot is not affiliated with or endorsed by Brian P. Moran, LLC. This template is our independent implementation of the methodology described in The 12 Week Year book — the goals → tactics → weekly scorecard structure — built as software rather than a worksheet.
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Use templateYour next 12 weeks start today
Plan your quarter, score your weeks, and hit your goals. Free for your first plan — no credit card.