Weekly Scorecard
A weekly scorecard is the list of a week's planned tactics with a checkbox for each, producing a weekly execution score: completed tactics divided by planned tactics. It converts a plan from a document into a measurement instrument, making execution visible week by week instead of discoverable only at quarter's end.
The scorecard is the 12 Week Year's answer to the oldest planning failure: plans that are written once and never confronted again. By restating the plan every week as a short checklist and scoring it every Friday, the scorecard forces a weekly collision between intention and behavior. The collision is the product — a plan you never score is indistinguishable from a wish.
A working scorecard is small: typically six to ten tactic lines drawn from one to three goals, each binary or frequency-based ('publish one post', 'outreach — 5 days'). It lives somewhere you'll actually see it — a printed sheet, a whiteboard, or an app — and it should take seconds, not minutes, to update. Friction is the scorecard's natural predator; every extra click or formula is a reason next Friday doesn't happen.
For example, a founder's scorecard might read: outreach 5/5 days ✓, 3 discovery calls ✓, ship one improvement ✓, publish one post ✗, weekly review ✓ — score 90%. Six of those weeks in a row tell you more about how the quarter will end than any forecast.
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